A History of Transformation and Challenge

The AMADA Group has always supported the manufacturing of society and its customers as a global manufacturer of metalworking machinery. We believe that the principle of “Growing Together with Our Customers,” which is found in our Management Philosophy and has not changed since the foundation of AMADA, is particularly important and is ingrained in the mindset of each employee. Through manufacturing, we will also continue to grow as we strive to make an even greater contribution to our customers and to society through transformation and challenge.

Foundation Period

AMADA’s story begins with a single lathe

Isamu Amada, the founder of AMADA, opened a small privately owned machine repair shop as Amada Works (now AMADA) using a lathe left over from a burnt-out munitions factory after the war. His solo machine repair work expanded to include three and then four employees. It was then that his brother-in-law, Ryuharu Emori (who would become AMADA’s Chairman), joined the business, enhancing both management and technology.Read more

Expansion Period

Business expansion through direct sales, creating markets from customer needs, and overseas expansion and M&A

In 1960, we became a unique company in the industry, adopting the demonstration car sales method of loading a machine on a truck and driving it to customers, by whom this method was very well received. In 1971, we established a technology development company in Seattle, Washington, in the United States, and developed the NC turret punch press (NCT). This revolutionized the industry so much as to make the abbreviated term “tarepan” commonplace in Japan and created a new market.Read more

Breakthrough Period

Commercialized laser machines and built the foundation for today’s laser technology

We developed the first stand-alone laser machine in Japan, the LASMAC-644. This commercialization of a sheet metal fabrication machine was a technological innovation on par with the NCT in 1971. It laid the foundation for today’s laser technology and marked the beginning of AMADA’s history of laser development technology as it consistently tackled the challenges of speed, quality, and energy conservation.Read more

Development Period

Became the first machinery manufacturer to sell fiber laser oscillators

In 2007, we built a dedicated laser factory in Fujinomiya. In 2010, we became the first machinery manufacturer to develop a fiber laser oscillator and launched the FOL-3015AJ, a laser machine equipped with the oscillator. Japanese companies had been procuring oscillators from U.S. makers which held the majority of the global market share. By developing our own oscillators, we became able to compete in all areas, from cost and delivery time to after-sales service.Read more

Innovation Period

Co-creation for the future
Transformation and challenge ahead of becoming a 100-year company

In February 2023, we opened the AMADA GLOBAL INNOVATION CENTER (AGIC) within our head office in Isehara City, Kanagawa. As a “place for co-creating the future of metalworking,” this center helps to resolve issues at our customers’ manufacturing sites. With our brand message of “FUTURE TECHNOLOGIES with AMADA,” we are consistently pursuing transformation and challenge. Read more